Tuesday, February 06, 2007

Touchdown TiVo

It's been a while, but I decided it was time to make my return to the blogsphere. And in what grander fashion than with a post about the biggest day in advertising – Super Bowl Sunday. I know it’s a few days late, but you’re still talking about them. And besides, I was pretty hungover yesterday. Via Gizmodo, it appears that TiVo has the ability to track up-to-the-second viewer data – letting them rate which spots scored and which should be sacked (Snickers I’m looking at you). While I don't 100% agree with the TiVo results, I still think it's a pretty cool way to rank the big ads. So without further ado, here are your top 10 Super Bowl commercials according to an anonymous sampling of 10,000 TiVo subscribers.