Tuesday, August 21, 2007

All You Need to Know

One in four read no books last year

One in four adults say they read no books at all in the past year, according to an Associated Press-Ipsos poll released Tuesday. Of those who did read, women and seniors were most avid, and religious works and popular fiction were the top choices.
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Who are the 27 percent of people the AP-Ipsos poll found hadn't read a single book this year? Nearly a third of men and a quarter of women fit that category. They tend to be older, less educated, lower income, minorities, from rural areas and less religious.
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People from the South read a bit more than those from other regions, mostly religious books and romance novels. Whites read more than blacks and Hispanics, and those who said they never attend religious services read nearly twice as many as those who attend frequently.

There was even some political variety evident, with Democrats and liberals typically reading slightly more books than Republicans and conservatives.

The Bible and religious works were read by two-thirds in the survey, more than all other categories. Popular fiction, histories, biographies and mysteries were all cited by about half, while one in five read romance novels. Every other genre — including politics, poetry and classical literature — were named by fewer than five percent of readers.

More women than men read every major category of books except for history and biography. Industry experts said that confirms their observation that men tend to prefer nonfiction.
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[And the people Amy Sullivan says the Dems should be chasing?] Those likeliest to read religious books included older and married women, lower earners, minorities, lesser educated people, Southerners, rural residents, Republicans and conservatives. [Yeah, let's build our policies for the future around what these people will vote for.]

And this graf just about sums it all up in one sentence:

"I just get sleepy when I read," said Richard Bustos of Dallas, a habit with which millions of Americans can doubtless identify.

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